Build a Successful Brand as a Small Business

22.11.21

Whether you’re a small business owner or a blogger making their mark on the influencer world, branding is important, and something you should think about right from the start. Research indicates that 59% of consumers prefer to invest their time (and money) in brands that are familiar to them. So, if you’re recognised as a trustworthy name, then you’ll find yourself receiving much more engagement!

You might think that you’re too small to have to worry about your brand. But when it comes to branding, even small blogs and businesses should think big. If you’re unsure of where to start, then hopefully this post will have some simple suggestions to help you build your brand. 


Be Original

It’s important to strive for originality - it’s how you’re going to ensure that you stand out from the crowd. Imitation might be the sincerest form of flattery, but if you want to be memorable then you need to try for something truly original. Something that reflects you. If you can come up with a unique image, you’ll be sure to stick in people’s minds and spark their imaginations. But do make sure it's for the right reasons! 

Know your Audience

It’s important to understand what your audience wants from you as a brand. If you can work out what they’re looking for, then you’ll be in a much better position to provide that for them. It will be almost impossible for you to cater to everyone, especially when you’re just starting out. And while universal likeability might be a nice idea, it’s better that you strive for a more realistic goal. Instead focus on building up a loyal following and tailoring your offering to them.

When you have drawn in this audience, you need to work on forming a relationship with them (trust is an essential part of brand loyalty.) When your consumers feel like you hear them, they’ll be more inclined to invest their time with you.

Understand your Core Values

Studies have shown that consumers care about the values and beliefs of the brands they interact with. Increasingly, customers are drawn to brands that are conscious of issues such as a greener environment, so if you can demonstrate your sustainability, you will be able to appeal to these consumers.

Remember the Marketing

Marketing is a crucial factor in building your brand, and with so much of our lives existing online now, digital marketing is the best way to ensure user engagement. Developing your understanding of SEO and keyword rankings can take a lot of time, but they are incredibly important if you want to be successful.

If you’re not sure how to get started, then you’re better off outsourcing the task to an expert agency such as Maratopia Digital Marketing. This way you’ll not only have a tailormade digital marketing campaign that outranks your competition, but you’ll ensure that your brand is found by the right kind of users - that is users that will drive valuable traffic to your site and lead to conversions.

How are you building your brand?

This is a collaborative post.

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If you have any questions or enquiries email me at emilyandindiana@gmail.com or tweet me at @emilyandindiana